• Kat Shayler

How to create your own Instagram Stories GIFs

GIFs on Instagram Stories are seriously trending, but did you know that you can create Instagram Stories GIFs for your brand, too?

Beyond just being a ton of fun, businesses can also use Instagram Stories GIFs to draw attention to important elements in your Instagram Stories, like a call-to-action or the swipe-up button.

But if you create your own branded GIFs for Instagram Stories, you’ll be able to increase brand awareness, encourage people to post from live events, or just make your own stories match your brand.

Here’s how to create Instagram Stories GIFs for your brand in 3 easy steps:

There a lot of creative ways to use Instagram Stories GIFs and businesses are quickly jumping on this hot new Instagram trend. But…not many brands have made the leap to create their own GIFS 

The good news is, it’s super easy to do, and we’ll show you the exact steps in this post.


No.1 : Become a Verified Brand on Giphy

Instagram Stories GIFs are powered by Giphy, so you will need to create a Giphy brand channel and apply to get it verified (FYI, your channel doesn’t necessarily have to be verified to be available via Giphy's public API)

The good news is that this process is pretty quick, but the bad news is that because of the verification restriction, small businesses may not get approved.

Also, according to Giphy, they don’t allow artists to upload commercial work for brands (including GIFs) to their own profiles, so if you want to create your own Instagram Stories GIFs, really your only option is to apply for review.

That being said, once you’ve been verified, you’re totally allowed to work with Giphy artists to create Instagram GIF stickers for your brand! You just have to upload those GIFs to your own channel.

To create a brand channel, simply open Giphy, click on “Log In” in the top right corner of the homepage, and then select “Join Giphy” on the following page.

At the bottom, you should see a button to “Join as an Artist or Brand.” Click it and then make your selection on the following page.  

Next, you’ll be prompted to submit your details, including your contact info and information about your business.

When you’re done, hit “Apply Now” and that’s it! You should see a message on the following page that Giphy has received your application and that they’ll be in contact shortly. You’ll also receive an email from Giphy with the same information.

While you’re waiting to be approved, you can start building out your profile. If you set your account to public, people will be able to search for your brand and see info about you, including your name, website, an about you section, and links to your social profiles.

Brand accounts on Giphy come with an analytics dashboard with all kinds of stats on the GIFs you create, which is really helpful for measuring the impact of your Instagram Stories strategy as well as how popular your GIF stickers are. 

No.2 : Upload your GIFs to Giphy

Once you’re approved, it’s time to create and upload your wonderful GIFs to Giphy!

This is where you need to pay attention: in order for your GIFs to appear on Instagram Stories, they must be uploaded as a sticker and not as a regular GIF.

Unlike regular GIFs, GIF stickers are animated GIFs laid on a transparent background or layer (alpha channel). As Giphy puts it, “Think a cut-out or die-cut, but animated.”

You can turn a GIF into a GIF sticker easily by just turning off the background layer of your canvas, and exporting the same way.

Giphy also offers style advice on how to create a great sticker. “A good sticker is simple, eye-catching, and fun. Because [they’re] shared at a fairly small size, it’s important to keep them visually sharp and well defined.”

“Also, since stickers have transparent backgrounds, they can “interact” with things…design stickers that can *peek* around things,” Giphy says.

Something else to keep in mind is how you want your followers (and other users) to use your Instagram Stories GIF stickers. If you have a brand with a following that already tags you in user-generated content or stories on Instagram, those people would probably also love to add a fun branded sticker to their post too!

For example, since a ton of people like to post on Instagram Stories while watching The Bachelorette, ABC created a series of branded GIFs featuring their star, Becca. There’s the branded logo, but there’s also her signature catch phrases and various facial reactions.