
Why Instagram Hashtags Matter
I’m always encouraging clients to try and understand the importance of hashtags. Hashtags are an integral part of Instagram. They can do everything from help you expand your reach and connect to new customers, to track user-generated content (UGC) or spark discussion. There’s a lot riding on using the right hashtag tactics to get more engagement and followers on the platform. Instagram recently released a feature that allows users to follow hashtags in addition to other users